SEARCH ENGINE OPTIMIZATION

Search Engine Optimization (SEO) is a continuous process designed to increase and improve organic search traffic and rankings for your website. How a website ranks on a search engine results page is based on hundreds of factors from content to internal links, to meta tags, page speed, and more.

We use proven and trustworthy SEO techniques to put your website in the best position possible to improve organic traffic and keyword rankings.

With Palm Beach Media you never have to wonder what is happening with your site, as our team provides monthly reporting outlining exactly what actions were taken and what we plan to do next.

ALL SEO SERVICES INCLUDE:

• Dedicated SEO Specialist
• Monthly Reporting & Strategy Review
• Keyword Research & Optimization
• Full Website Crawls
• Keyword Rank Tracking
• Site Traffic Monitoring
• Title Tag & Meta Description Optimization
• H1, H2 & Sub-Heading Optimization

---

Packages available:

Content Marketing

What is it? It is marketing focused on creating, publishing, and distributing content for a targeted audience online.

What we do:

• We expand your customer base
• We increase brand awareness or credibility
• We will engage with your online community of users
• We will generate or increase online sales
• We will attract attention and generate leads

The future of marketing is here: It’s insight-driven, customer-obsessed, and omnichannel solutions that businesses are needing.  As the digital marketing experts, we help businesses drive demand, build brands and change the way people think. With consulting and creative campaigns to content, media and insights, we’ve got the skillset and the experience in strategic thinking to help your brand make an impact at every stage of the customer’s journey.

SOCIAL MEDIA ADVERTISING

Social Media Advertising ensures that your business is seen on the top social networks.

Palm Beach Media will precisely focus, execute, monitor, and optimize your social media advertising initiatives for maximum engagement, website traffic, or desired action.

HOW WE DO IT:

• We know every social platform is different. That’s why we find the right fit for your business and promote your ads on the social networks that your audience uses like Facebook, Instagram, Pinterest, LinkedIn, and more.
• We request advertiser access to your social profile so all ads come from your business.
• We deliver your ads to your custom, targeted audience using engaging images or videos, and strong calls-to-action and ad messaging.
• We regularly optimize your campaign for the best performance by adjusting targeting and ad messaging, as needed.
• We provide optional conversion tracking to measure goals and ROI through a pixel code to be placed on all pages of your website and event code for goal actions.

---

SOCIAL MEDIA REMARKETING

Social media remarketing is a highly effective marketing strategy that re-engages customers who have previously interacted with your website or social profile. We can encourage this valuable, pre-qualified audience to come back to your website to complete the desired action.

HOW WE DO IT:

• Palm Beach Media will provide a tracking code to be placed on all pages of your website and request to connect to your social profile.
• After a user visits your website or engages with your social profile, they will be eligible to be served a customized ad while they continue their activity on Facebook, Instagram, Pinterest, or other social networks.
• Remarketing campaigns can get 3 times greater click-through rates and 4 times greater conversion rates than non-remarketed campaigns.
• Additionally, Palm Beach Media can use your remarketing list or existing customer database to create a Lookalike Audience. Lookalike Audiences increase your reach to a new audience with similar interests and demographics to your existing audience.

---

CONTENT PRODUCTION AND MANAGED SOCIAL MEDIA

Our social media and content production team will work closely with you to understand your goals, brand, and voice. We won’t push you to create social accounts that you don’t need. It isn’t about more channels; it’s about maximizing the right ones.

HOW WE DO IT:

• We spend time learning about your business’s voice so that we can craft the ideal content for your social channels and blog.
• We provide your audience with useful and engaging content across all relevant channels in a coordinated, well-timed manner.
• Our team keeps up to date on the latest trends and changes that happen every day in the world of social media.
• Our team knows that quality over quantity matters in regard to receiving more engagement from fans.
• Our team will monitor your page and respond to comments and reviews for your business.

DISPLAY ADVERTISING

Harnessing the power and flexibility of multiple ad networks with access to more than 2 million websites and apps, Palm Beach Media can create a display campaign designed to promote your business, increase brand awareness and send new visitors to your website.

HOW WE DO IT:

Your ads have the ability to reach 90% of all internet users as they browse the internet on desktops and mobile devices, without being restricted to advertising on one website.

• We utilize all ad types and choose what is best for your business including traditional banner, responsive display and video ads (depending on the ad network).
• Using precise targeting, your ads are placed on websites that are relevant to your business and your audience’s interests.
• We ensure brand safety by excluding inappropriate categories and irrelevant websites and apps.
• We manage and track your budget, ads and targeting to provide continual optimizations, which ensures the highest level of performance.
• Palm Beach Media’s display campaigns are run on either a CPC or CPM pricing model. For CPC, your budget is only used when a user clicks on your ad. For CPM, your budget is used when a user views your ad.

---

DISPLAY REMARKETING

Using your existing website traffic, we can create a remarketing campaign to complement your display campaign and bring valuable, pre-qualified users back to your website.

HOW WE DO IT:

• Palm Beach Media provides a tracking code to be placed on all pages of your website.
• When a user visits your website, they are tracked and then served with your ad after they leave and as they continue to browse the 2+ million websites and apps on the chosen ad networks.
• Remarketing campaigns are highly effective in keeping your business top of mind and bringing back quality traffic to your website to complete an action.
• We create defined audiences and craft personalized messaging based on the user’s activity on your website. For example, someone who visited a specific service page but did not submit a contact form will be encouraged to come back to contact your business.
• Optional Similar Audiences can be added to reach a new audience with similar interests to your remarketing list. This audience will not have been a previous visitor to your website but will have similar interests and demographics to those who did.

---

PROGRAMMATIC ADVERTISING

WIth Programmatic Advertising, our campaign specialists target your most desired audience through automated ad buying.

Programmatic Advertising utilizes 1st party and 3rd party data to create highly defined audiences and reach that audience without being limited to a single ad network.

HOW WE DO IT:

• Programmatic advertising allows us access to direct inventory, private marketplaces and open ad exchanges which can expand the reach of your campaigns.
• We can reach your audience based on demographic, geographic, interest, behavioral or contextual targeting methods.
• Real-time bidding means ad inventory solutions offer their ad space up to an ad exchange where bidding takes place instantly for that inventory.
• Artificial intelligence (AI) and algorithms allow us to purchase that available ad space.
• Programmatic campaigns run on a CPM basis, meaning your budget is used based on how many impressions your ads receive.

EMAIL MARKETING

We can create strategic email campaigns specific
to your business goals and engineer them to emphasize your most important selling points.

HOW WE DO IT:

• Our team creates beautifully designed emails with quality optimized to display on any email platform.
• We can segment your email lists, analyze campaign data and continuously optimize your campaigns with every new deployment.
• Through data validation and list hygiene, we ensure that your emails are making it to your customers’ inboxes in accordance to CAN-SPAM laws and best practices.
• We optimize campaigns through A/B testing of subject lines and ensure high performance by analyzing the best day and time to send to your audience.

---

One-Time Email Campaigns • Custom Marketing Email • Newsletter Emails

One-Time Email: This is a great way to introduce something new, spread the word about a new service or location, or promote an event or a sale to your existing customers.

Custom Marketing Email: Our designers can create a beautiful email that will not only be aesthetically pleasing to your customers, but also encourage them to click to your website or social channels.

Newsletter Emails: Using creative copy and coordinated photography, we can craft newsletters to encourage your customers to read your content and engage with your brand.

Digital Campaigns with Audio and Video

CONNECTED TV ADVERTISING

Reach audiences across multiple devices including Smart TVs, connected devices, and game consoles supported with inventory from Roku, Chromecast and more.

WHAT IS CONNECTED TV?

• A connected TV (CTV) is any television or device that allows users to connect to the Internet and stream video content.

HOW WE DO IT:

• Palm Beach Media will place ads to reach engaged audiences through video and display inventory on connected devices. These ads typically appear as pre-roll or mid-roll during streamed video content. (Display ads are optional.)
• Gain access to premium live and video on demand (VOD) inventory, with no ad blockers, bots, or below-the-fold concerns.
• Achieve a 90%+ video completion rate using non-skippable 0:15 or 0:30 second video ads.

TARGETING:

• Custom targeting allows us to reach your ideal audience through specific content, channels, demographics, location, dayparting, behavior, interests and more.

---

YOUTUBE ADVERTISING

Through a custom YouTube Advertising Campaign we can reach your audience by showing them your video ads on YouTube, and video partner sites and apps across the Google Display Network and connected devices.

HOW IT WORKS:

• Palm Beach Media will create and execute a custom YouTube Video Ad Campaign to run ads across YouTube, Video partner sites and apps across the Google Video Partners and on YouTube streaming devices.
• Campaigns will utilize your existing YouTube videos to create video ad units.
• YouTube ads can support awareness goals by increasing video views or drive engagement by encouraging users to watch more of your videos or complete an action on your site.
• YouTube Advertising is an excellent way to reach a similar audience as a Connected TV campaign but at a much lower cost.
• We track and report on completed views, average watch time, impressions, view rate, clicks, click through rate and other engagement metrics.

---

VIDEO PRODUCTION

Videos are an excellent way to showcase your business and engage with your audience.  Our in-house video production team can help every step of the way.

HOW IT WORKS:

• Our in-house video production department provides flexibility in how we can help you with video needs.
• We can work with your existing footage to produce updated videos and give them a fresh look and feel.
• We can create all new video starting from storyboarding, all the way through filming, to editing and final delivery.
• Yur video department is able to provide expertise and guidance throughout the whole process to ensure your completed video is high quality, effective and comes out exactly as you want it.

---

INTERNET RADIO ADVERTISING

Reach an audience of all different ages and demographics as they listen to their favorite music on platforms like Spotify, Pandora and iHeartRadio.

WHAT IT IS & HOW IT WORKS:

• Internet radio (also known as streaming radio or online radio) is a digital audio service transmitted through the Internet instead of traditional radio waves.
• Users can listen to their favorite artists, create custom playlists, listen to podcasts and more via Internet Radio.
• Advertisements can be targeted by specific demographics, geography, genres and more to ensure that only the most relevant audience hears your ads.
• Your ads reach users on mobile, desktop and tablet devices where internet radio services are used.

WHAT IT DOES:

• Utilizes the data and trackability of digital media while maintaining a more traditional radio experience.
• Generates awareness for your business as users listen to their favorite music or podcasts.
• Reporting focuses on impressions but can also track ad clicks and click-through-rates, the number of listeners reached, the music genres your ads played on, and the listen-though-rate (LTR).
• The LTR is generally 98%+ for internet radio advertising.

PPC/SEARCH ENGINE MARKETING

Through Search Engine Marketing (SEM), Palm Beach Media can put your ads on the top of search engine results pages and reach your audience at the exact moment that they are looking for your business or similar products or services. Our precise targeting drives highly qualified traffic to your website and encourages users to take action.

HOW WE DO IT:

Using keyword-targeted text ads and a versatile selection of ad extensions, we position your ads in the top spots of Google search results.

• A pay-per-click model combined with a flexible bid and budgeting strategy means you get the most out of your ad spend.
• Optional responsive search ads use machine learning to generate optimal combinations of approved headline and description text.
• Using themed ad groups with strategic keyword lists and ad copy, we serve the most relevant and effective ads to your audience.
• With conversion tracking we can show ROI and how many times a desired action was taken as a result of your ads.

---

GEOFENCING: Walk-In Traffic

With Geofencing, Palm Beach Media can target individuals in pin-point accurate geographic locations by creating a virtual fence around the area you wish to target.

HOW WE DO IT:

• Once a person enters the geofenced area, they are then eligible to be served your ads on their mobile device in real time.
• Typically, at least two virtual fences are created:
• The first fence is used to build your audience and deliver ads to users who visited that area.
• The second fence can be set up around your business. This allows us to track foot traffic of users who saw or clicked on your ads after visiting the first geofenced location and then visited your business.
• Ads are served as traditional banners on mobile devices only and primarily on phone apps.
• Ads are served on a CPM basis and pricing is determined by availability of impressions within the targeted locations.
• Geofencing ads are great for promoting products or services while a user is at a specific location and then tracking them as they return to visit a new location.

---

GOOGLE FOR NONPROFITS

Imagine what you could do with up to $10,000 of in-kind digital advertising each month from Google Search Ads, an online advertising solution from Google. You could recruit more volunteers. Attract more donations. And share your story with audiences all over the globe. It’s all possible with Google Ad Grants and Palm Beach Media can help you get started.

SHOW UP IN SEARCH

With Google Ads for Nonprofits, Palm Beach Media can show your search ads to people who are actively searching Google for charitable organizations to be a part of, and reach people who were previously unaware of your cause.

INCREASE DONATIONS

Advertising your organization through Google Ads for Nonprofits makes it easier for people to donate to your cause. And the easier it is for them to donate, the more likely it is that they will.

SEE WHAT’S WORKING

Through robust reporting, we can use conversion tracking to understand how your ads are performing. Which keywords are the strongest? Which ads are driving donations, or recruiting volunteers? Get answers to these questions — and plenty more.